>>butterfly-x<<

all you need to know ABOUT Long-Nam…

He said:

“Hi Mara,

how are you? my name is Long-Nam, i am a Paris based fashion designer. i am a big fan of your blog. I have recently launched my own label. therefore i would like to present to you my new collection for SS2011. it is quite a contemporary style. please have a look. i would welcome any feedback from your side…

with many thanks in advance and best regards,

Long-Nam. ”

…so i replied:

“…just read the attachments you sent and checked out the portfolio. It’s fluid, raw-edged, and overtly organic. I especially appreciate your minimal use of color to emphasis the form in its entirety. The TÔ LONG-NAM signature pocket construction, in which the pocket and the lapel are cut in one piece with the pull up twisted collar is a very distinct yet simplistic design. I definitely agree about the idea of form following function especially during these trying times. Many women will appreciate this design. Is it being mass-produced already? Also, the x-structure is clearly apparent and unifies the entire collection. My favorite piece is the black dress. There is a loose and whimsical quality about it which is created by the open spaces left by hanging pieces of fabric especially around the armhole area. However, despite this, it still serves the purpose of highlighting the hour glass shape of the model. Let me know when your website is updated. I just checked it but it says coming soon. I’m really so excited for you. Congratulations on all the press and getting this far. It’s really admirable.“

xxx

ps. this post is long overdue, Long-Nam sent the email last October